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剖析有效的奢侈品客户体验设计

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The term luxury goods was originally derived from the Latin vocabulary – “LUXUS”, which originally meant “very strong reproductive ability”, which was later extended to “extraordinary creativity.” In modern times, due to the development of the economy and the improvement of material production, people have become more luxury consumption in the process of production and consumption of goods, exceeding the necessary level of consumption expenditure and lifestyle. According to Walgang Ratzler, “luxury is a lifestyle that is considered to be a luxury in its entirety or in part by its own society, mostly determined by products or services.” Nowadays, the general concept of luxury goods in the world is “one. A consumer product that is unique, scarce, and rare, beyond the scope of people’s survival and development needs, is also called non-living necessities. However, in Eastern culture, luxury goods are almost equivalent to greed, squandering, and waste;更多范文
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In fact, from the economic point of view, luxury goods are essentially a high-end consumer behavior, and there is no point in itself. In the social sense, it is an improvement in personal taste and quality of life. Nowadays, the consumption of luxury goods by the Chinese is also shifting from being broad to showing the individual’s personality and taste of life. According to the more popular concepts in the world, luxury goods mainly include high-end clothing and bags, jewelry, high-end cosmetics, luxury cars, yachts and private jets.

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